Friday, March 13, 2020

Dear Wall Street Journal: Where have all the editors gone?


Under a photo with a story about Neiman Marcus in the WSJ print edition of March 12, 2020 on page B3 is this:

"Neiman Marcus says its customers spend an average of $50,000 a year with the retailer."

The caption leaped out.

Huh?  You gotta be kidding!  That much?  No way.  

I was right: The Neiman Marcus I know does not have customers who spend that, and the picture itself is of uniformed millennials and teens who, really now, do not spend $50,000 a year at Neiman Marcus!

The story says "one-fifth" of its customers spend $50,000 a year at the retailer. 

Then, there's this headline: (You figure it out):  "At Neiman, It's Last Call for Off-Price." I see the online version has a different headline.

Wall Street Journal, what say you?
 



patricialesli@gmail.com

No comments:

Post a Comment